Tag Archives: snapchat

Diversification

This week I gave a very short presentation at work via video conferencing. My topic was on social media and diversification of content and platform. You can find what I said below.

Good afternoon everyone. For those of you that don’t know me my name is Neil Dewson-Smyth and I’m a Sgt working here at HQ in control room. I have been involved with force social media directly or indirectly since 2011. I’m also well known across the UK and around the world as @SgtTCS on Twitter. I was one the early police officer adopters who took to social media anonymously. From there I  trod the precarious path of talking publicly about police work. A practice that was at the time frowned upon and caused all sorts of fear in forces around the country leading to discipline matters for many officers and staff.

Times have changed. I’m no longer anonymous and whilst I am not officially endorsed by Cheshire Police I am recognised and known as a police officer on Twitter across the UK and around the world. My #DontStreamAndDrive campaign has garnered the support of forces around the country, North America and the world. Ambulance, fire & rescue services, road safety organisations and the UK Govt THINK! Team have all given it their support. This years campaign was coordinated with NPCC Road Policing Lead. I have given presentations on this road safety issue at various conferences including NRPIF, TISPOL, NDORS and Road Safety Wales. In April this year I went to Los Angeles and won the ConnectedCops Social Media Leadership award. Social media has created opportunities for me that I never envisaged and allows me, in my own way, I hope, to make a difference as a police officer.

I did have some speakers lined up for you today from across the country and from Miami in the USA. Sadly, policing demands and technology compatibility issues made it too difficult to achieve. That said I do think it’s important to hear about the journeys other people have taken from their perspective and hear their success stories. This is a far more impactive way of showing you what can be achieved than just listening to me. I hope to be able to try to do this again soon.

So as I said, forces across the country are more relaxed about social media than they ever were. In force and across the country we are starting to see some innovative content and engagement. Some of you here are already using social media for your LPU (Local Policing Unit). Some maybe not. As a consequence some of you will be more comfortable with social media than others. Some of you may be using it tentatively and some of you are creating brilliant content for Facebook and Twitter.

Slightly contrary to the brief Supt Crowcroft outlined earlier, I’m not going to tell you what to tweet and how to make Facebook posts better. That for most users is a trial and error process. You will no doubt have posted something you thought was brilliant and got very little engagement. You will also have posted something fairly mundane and got a much better response. Sometimes there appears to be no logic to what works and what doesn’t. There is no secret sauce… but the key thing is to diversify… an account full of content about community meetings, yet another recovered vehicle for no insurance and a stock ‘don’t do this’ type message, such as ‘don’t leave your windows open’, is unlikely to set the world on fire. Your content needs to be varied, engaging, serious, informative, humourous, entertaining and unique. There is so much stuff we do in the police. So much information we can share and we are barely scratching the surface. So to dig deeper we need some innovative thinking, being bold enough to try something different and acknowledging that mistakes will be made along the way.

So whilst you think about your new and fantastic content I want you to think about diversifying even further. In Force we are using Facebook and Twitter but ask yourself a question. Are these the best platforms and hitting the right audience for you? Have you identified a specific, maybe hard to reach section of your community, that you can engage with in a different way? Would that be better achieved with Instagram, Snapchat, live video or a blog? Maybe you need to be using Pinterest or Music.ly? Do you have a specific skill that you could exploit to reach a group of people? Maybe you sing or play the guitar. Maybe you run 10k’s or half marathons or can ride BMX bikes in tubes. Dare to be different. Otherwise you’re doing what we have always done and as the saying goes.. you will therefore always get the same result.

Talk to the people in your community. Identify the platforms they use and and then ask them.. “would it be useful I was on there too?” When you go to the local park to talk to youths being noisy.. don’t just clear them off … spend some time with them chatting.. ask the questions.. what social media platform are you all on? Do you have any problems? Do you see people doing foolish things that need help? Do you think it would help if we had someone on there for help and advice? You can then explore whether there is an opening for you to reach out to that group of people and provide a valuable community service.  But don’t worry about numbers of followers. If you have a new platform and only have 20 people following you it doesn’t matter. If by being there you have a positive impact upon just one of them that keeps them safe, steers them away from a predator or prevents crime… then it is without doubt an outright and unmitigated success and time well spent.

Every social media platform on the planet is available to you – if you want to use it in force you only need to ask for it but be prepared to explain why and what for. A good argument for what you want and why will likely make it happen. Just asking for it because ‘you want it’.. won’t. Corp Comms are there to support the front line but you need to be able evidence what you want and why.

As an example I would direct you to PC Mark Walsh from Hampshire police who was going to speak today. He was on Twitter and doing very well – he still is. Then when talking to young people he worked with he realised that many of them were using the platform Vine. Some forces had Vine accounts but were not using them. Mark took it upon himself to set up a Vine account. He capitalised on his own skill set, his unique sense of humour and specifically targeted a group of young people that Twitter and Facebook were missing. The result was amazing. He posted dozens of short videos… and had millions of loops. He hit his target audience but then it went further and he reached people well away from his local community of the same age group but also every other age group. He had national and international media attention.

There are two lessons to learn from Mark’s experience.

1.

Dare to be different and try something new. He came up with something that utilised his own special skill set and capitalised on that to make a real difference.

2.

The second one is about the platform. Where is Vine today? Gone. No more. Closed down. We are using Twitter and Facebook predominantly in force and they are both stalwarts of the social media world but nothing is forever. Vine disappeared very quickly. Twitter has had a number of occasions over the last few years where the social media world has been alive to the belief that Twitter is going to go. It’s still there but the point is this.. nothing lasts forever. Where would we be if Twitter and Facebook announced they were shutting down forever at the end of August? We would be scrabbling to find the replacements and build our following to keep getting our messages out there. So it’s important to be looking at and trying new and emerging platforms and whether they work for us even if that’s only a short lived case like Vine or more long term like Twitter and Facebook.

As I said earlier today hasn’t been about what to do – it’s been about asking you to look at other ways of doing things that may OR may not work for you and your LPU/Dept/Team. If you have a desire, dream or aspiration to do something different, something unique or something quirky then you need to start looking at how you can do that.

Corp Comms are there to help, advise and support the frontline in policing their community and keeping them informed. Just don’t go to them with a wish list – go to them with evidence supporting your request.

I, of course, am always available to help and advise you wherever I can.

Thank you very much

#DontStreamAndDrive Day

Friends. I need your help.

Driving is a complex operation. A blending of eye, hand and foot coordination that can propel a vehicle down a road at incredible speed. A process that requires skill, judgement, responsibility and places upon you, as a driver, a duty of care to yourself and every other road user.

If done correctly, driving a car fully occupies your attention. Listen to my simple commentary here as I drive down country lanes. Now consider that in a city with pedestrians, cyclists, pedestrian crossings, more traffic, buses, more road signs, junctions and hazards. If you are fully focussed on your driving you have zero time to do anything else.

The use of mobile phones by drivers has been in existence since the devices were introduced. The specific offences were introduced to UK legislation in 2003.

As phones have become an essential part of day to day life the use of them by drivers has increased. Stand at any busy junction for 5 minutes and count how many drivers you see using a phone. You will be appalled. Studies have shown that driving ability is clearly impaired by using a mobile phone and that talking on a hand-held mobile phone impairs driving more than driving above the drink drive limit. Just think about that for a moment.

The Government in the UK recognise the implications of this behaviour and have, over the years, gradually increased the penalty for this offence. There is currently a consultation on bumping them up again. However, indications are that use by drivers is not reducing.

When questioned many people will agree that drinking and driving is unacceptable but will often happily get behind the wheel after 1 or 2 drinks. When asked, some people will agree that using a phone whilst driving is dangerous but will do it themselves. Why? Because they are a safe driver? There is regularly a disconnect between what people ‘think’ about certain behaviours and what they allow themselves to do.

In 2014, using a mobile phone whilst driving was a contributory factor in 21 fatal accidents. 21 families torn apart with grief. 21 lives needlessly taken because of unnecessary mobile phone use. Have you used a phone whilst driving? Did you think about the consequences and still use the phone anyway… or is this sort of tragedy, the kind of thing that happens to others? You’re a safe driver right? Wrong… if you use a phone whilst driving…. VERY wrong. It can, does and will happen to someone just like you.

But there is more to worry about. This isn’t making phone calls. This isn’t sending texts. This is the massively increasing trend of livestreaming on the internet. Livestreaming is fun and a great way to engage with friends and others online. You can show viewers what you are doing, what you are looking at and let them see who you are, your personality and your life. This is great when in a city and showing the sights, streaming an amazing sunset on Hawaii or the view from a hot air balloon drifting over the Serengeti. It’s amazing and really opens up other peoples worlds to us. There are many platforms to do this from such as Periscope, MeVee, Blab, Meerkat, Facebook and Snapchat. It stands to reason though that live streaming is going to come into the driving arena.

That last sentence is deliberately phrased to give the impression the problem is coming. The reality though is that livestreaming and driving is already here. I’ve spent the last few weeks looking at what people are doing and have been left utterly speechless. Drivers holding phones and broadcasting whilst they drive. Drivers flipping the camera whilst holding the phone whilst they drive. Drivers reading comments that viewers have put on the screen and engaging in conversations. Drivers showing themselves driving and the scary amount of time their eyes are looking at the phone and not on the road. Drivers admitting that what they are doing is probably illegal, reckless or dangerous.. but STILL DOING IT! Drivers who are almost giving a presentation… aiming for some sort of social media celebrity status  and desperately trying to impress viewers.

Yesterday I watched a young woman in the USA, streaming, driving, reading the comments, replying to the viewers and was adjusting her hair at the same time. She had no hands at all on the steering wheel.

The consequences of this new behaviour are very frightening. It will not be long before the first person livestreams their own death or that of another whilst driving.

I have called out a few people over the last few weeks who have streamed and drived. I have tried to point out the dangers and have used some videos to try and reinforce the point.

You can find them all here.

Livestreaming and driving is increasing every day. The people I have called out are roughly split into 3 groups. Those who don’t reply to me at all, those who are in denial (“I’m a safe driver” and “I never touched the phone”) and those who realise what they have done and commit to never do it again.

I’ll finish as I started. ‘I need your help’

On Friday 8th April 2016 I plan to run a #DontStreamAndDrive day.

Over the next few weeks I will be asking you to help support the day. To get the message out to as many people as possible that livestreaming and driving can be a fatal.

I will be asking you as a livestreamer to get online and post a short broadcast with the hashtag. In the broadcast you will give your commitment to never stream and drive, encourage others not to and that you will never watch a broadcast when the host is driving. Those on Twitter who do not livestream will be encouraged to post a picture holding a card with the hashtag or written on their hand in the classic palm forward ‘stop’ style. More detailed info will follow nearer the date.

I plan to speak to as many road safety agencies as I can to gain support. I will approach all my policing colleagues in the UK, North America and beyond to get them to help and share the message both in advance and then support the event on the day.

I know that every right thinking person would want to reduce the number of deaths on our roads. Ironically every streaming driver I have seen would probably say the same…. we need to bridge the gap between the mindset and the behaviour. We need to get the message out there now, nice and early, to current and future livestreamers that streaming and driving is massively dangerous and must not be done.

Thank you for reading. Thank you to those who have supported me so far. Thank you if I’ve touched a chord and you think you will be able to help me in advance of and on the April 8th itself.

If you’re on Twitter or Facebook then please consider signing up to the #DontStreamAndDrive Thunderclap

The message is really quite simple; #DontStreamAndDrive

I am delighted that #DontStreamAndDrive day has the support of the amazing organisations and police forces;

Supporters 160407

(click image for larger version)

Police Professional Magazine ; Fixers UK ; THINK! ; TISPOL ; Road Safety GB ; Brake Charity ; Safe Drive GM ; Road Safety Wales ; Birmingham Updates ; Wasted Lives ; National Crime Agency ; Bedfordshire Police ; Leicestershire Police ; Surrey Police ; North Yorkshire Police ; North Wales Police ; College of Policing ; Cumbria Crack ; Cheshire Fire and Rescue Service ; Wiltshire Police ; Sussex Police ; Avon and Somerset Police ; Police Federation of England and Wales ; Norfolk Police ; Suffolk Police ; RoSPA ; West Yorkshire Police ; West Midlands Fire Service ; Norfolk Fire and Rescue Service ; Suffolk Fire and Rescue Service ; East Anglia Air Ambulance ; North West Motorway Patrol Group ;

*Featured image courtesy of Mike Petrucci on Flickr (satnav screen image changed and text added)